{"product_id":"shark-s-paintbrush-book-jay-harman-9781935952848","title":"The Shark's Paintbrush","description":"In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and\u003cbr\u003efriendlier to the environment. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts attracting a spectrum of markets. \u003cp\u003e\u003c\/p\u003eIn his debut book, \u003ci\u003eThe Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation\u003c\/i\u003e, \u003cbr\u003eJay Harman introduces us to pioneering scientists and engineers working in a wide array of businesses who are making technological breakthroughs by uncovering and copying nature's hidden marvels. \u003cp\u003e\u003c\/p\u003eHarman shows business leaders and aspiring entrepreneurs alike how we can rectify the oft-competing desires of creating more powerful, lucrative technologies while preserving the planet and maximizing\u003cbr\u003esustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants. \u003cp\u003e\u003c\/p\u003eAmong the many fascinating topics Harman explores: \u003cbr\u003e- What the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine\u003cbr\u003e- How studying seaweed can lead to resistance-free antibiotics\u003cbr\u003e- How the noxious-smelling durian fruit can offer ideas for helping humans live on Mars\u003cbr\u003e- How the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances\u003cbr\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50116354441489,"sku":"CIN1935952846VG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50129503420689,"sku":"CIN1935952846G","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1935952846.jpg?v=1750900699","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/shark-s-paintbrush-buch-jay-harman-9781935952848","provider":"World of Books ","version":"1.0","type":"link"}