The Smart Branding Book by Dan White

The Smart Branding Book by Dan White

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.  This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

Dan Whiteis a trainer and consultant who has worked in the marketing and branding sector for over 30 years.  He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book(Concise Advice Series, LID). He lives in the UK.

SKU	Nicht verfügbar
ISBN 13	9781911687702
ISBN 10	1911687700
Titel	The Smart Branding Book
Autor	Dan White
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	LID Publishing
Erscheinungsjahr	2023-01-19
Seitenanzahl	160
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar