{"product_id":"social-media-book-regina-luttrell-9781442265240","title":"Social Media","description":"Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:  – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns.  This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49897082388753,"sku":"CIN1442265248G","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1442265248.jpg?v=1751178409","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/social-media-buch-regina-luttrell-9781442265240","provider":"World of Books ","version":"1.0","type":"link"}