Step by Step Competitive Strategy by Dave Francis

Step by Step Competitive Strategy by Dave Francis

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Zusammenfassung

By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

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Step by Step Competitive Strategy by Dave Francis

A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.
SKU Nicht verfügbar
ISBN 13 9780415086981
ISBN 10 0415086981
Titel Step by Step Competitive Strategy
Autor Dave Francis
Serie Self Development For Managers
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cengage Learning EMEA
Erscheinungsjahr 1994-06-30
Seitenanzahl 176
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar