Stop Stealing Sheep and Find Out How Type Works
Stop Stealing Sheep and Find Out How Type Works
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Zusammenfassung
Aims to provide an informative and educational tour through the most basic unit of communication - type. This text explains in everyday terms what type is, how to select it, and how to use it to improve the reader's communication.
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Stop Stealing Sheep and Find Out How Type Works by Erik Spiekermann
Frederic Goudy, American type designer, once said, "Anyone who would letterspace lower case would steal sheep." To most people, this comment only adds to the perception that type inhabits a mysterious world with intricate terminology and elaborate rules; added to this are thouasands of type faces out there that all seem to look alike. Until now, Spiekerman and Ginger shepherd their decades of typograhpic experience into a unique and lively guidebook which shows that type is easy to use, easy to understand, and in the hands of a savvy user, a powerful communications tool. You need no previous knowledge of typography to enjoy Stop Stealing Sheep. It makes no difference what kind of computer you work on, what type of software you use, or what you do for a living, because as the authors show- type, good type -reaches across all boundaries, computer platforms, and professional distinctions.
Erik Spiekermann is an information architect, type designer (ff Meta, itc Officina, ff Info, ff Unit, LoType, Berliner Grotesk, and many corporate typefaces), and author of numerous books and articles on type and typography.
He was founder of MetaDesign, Germany's largest design firm, as well as FontShop, a company for the production and distribution of electronic fonts. He is a board member of the German Design Council and past president of the International Society of Typographic Designers (istd), as well as the International Institute for Information Design (iiid).
In 2001, Spiekermann left MetaDesign and now runs Edenspiekermann with offices in Berlin, Amsterdam, London, and San Francisco.
In 2011, the German Design Council gave Spiekermann its highest award for Lifetime Achievement. That year, he also received the tdc Medal and the SoTA award. In 2012, the German Art Directors Club gave him its Lifetime Achievement Award.
He was founder of MetaDesign, Germany's largest design firm, as well as FontShop, a company for the production and distribution of electronic fonts. He is a board member of the German Design Council and past president of the International Society of Typographic Designers (istd), as well as the International Institute for Information Design (iiid).
In 2001, Spiekermann left MetaDesign and now runs Edenspiekermann with offices in Berlin, Amsterdam, London, and San Francisco.
In 2011, the German Design Council gave Spiekermann its highest award for Lifetime Achievement. That year, he also received the tdc Medal and the SoTA award. In 2012, the German Art Directors Club gave him its Lifetime Achievement Award.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780672485435 |
| ISBN 10 | 0672485435 |
| Titel | Stop Stealing Sheep and Find Out How Type Works |
| Autor | Erik Spiekermann |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1993-02-01 |
| Seitenanzahl | 176 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |