Strategic Luxury Management by David Planelles

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Strategic Luxury Management by David Planelles

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Teil der Mastering Luxury Management-Serie

Zusammenfassung

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Strategic Luxury Management by David Planelles

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.

SKU Nicht verfügbar
ISBN 13 9780367858377
ISBN 10 0367858371
Titel Strategic Luxury Management
Autor David Millán Planelles
Serie Mastering Luxury Management
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Taylor & Francis Ltd
Erscheinungsjahr 2021-11-23
Seitenanzahl 248
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.