Strategic Management by Fred R David

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Strategic Management by Fred R David

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Strategic Management by Fred R David

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Numerous Experiential Exercises—and the most up-to-date compilation of real-world company cases ever assembled in a business policy text—provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

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SKU Nicht verfügbar
ISBN 13 9780130269959
ISBN 10 0130269956
Titel Strategic Management
Autor Fred R David
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 2000-12-12
Seitenanzahl 768
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar