Strategic Management by Fred R David

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Strategic Management by Fred R David

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Strategic Management by Fred R David

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

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SKU Nicht verfügbar
ISBN 13 9780131276758
ISBN 10 0131276751
Titel Strategic Management
Autor Fred R David
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 2004-08-26
Seitenanzahl 824
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.