Strategic Management of Technological Innovation by Melissa A Schilling

Strategic Management of Technological Innovation by Melissa A Schilling

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

One of CWL HIll's studens at UW

SKU	Nicht verfügbar
ISBN 13	9780071259422
ISBN 10	0071259422
Titel	Strategic Management of Technological Innovation
Autor	Melissa A Schilling
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	2000-06-01
Seitenanzahl	312
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar