Strategic Marketing by David Cravens

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Strategic Marketing by David Cravens

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Zusammenfassung

Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

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Strategic Marketing by David Cravens

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

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SKU Nicht verfügbar
ISBN 13 9780071263351
ISBN 10 0071263357
Titel Strategic Marketing
Autor David Cravens
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2008-03-16
Seitenanzahl 752
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.