Strategic Marketing by David Cravens

Strategic Marketing by David Cravens

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

SKU	Nicht verfügbar
ISBN 13	9780072966343
ISBN 10	0072966343
Titel	Strategic Marketing
Autor	David Cravens
Buchzustand	Nicht verfügbar
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	2005-03-16
Seitenanzahl	752
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar