Strategic Marketing for Nonprofit Organizations
Strategic Marketing for Nonprofit Organizations
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Zusammenfassung
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
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Strategic Marketing for Nonprofit Organizations by Philip Kotler
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.| SKU | Nicht verfügbar |
| ISBN 13 | 9780138519322 |
| ISBN 10 | 0138519323 |
| Titel | Strategic Marketing for Nonprofit Organizations |
| Autor | Philip Kotler |
| Buchzustand | Nicht verfügbar |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1990-11-01 |
| Seitenanzahl | 156 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |