Strategic Marketing Problems by Roger A Kerin

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Strategic Marketing Problems by Roger A Kerin

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Zusammenfassung

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

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Strategic Marketing Problems by Roger A Kerin

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

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SKU Nicht verfügbar
ISBN 13 9780136328605
ISBN 10 0136328601
Titel Strategic Marketing Problems
Autor Roger A Kerin
Buchzustand Nicht verfügbar
Verlag Pearson Education (US)
Erscheinungsjahr 1997-08-29
Seitenanzahl 736
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.