Strategic Marketing Problems: International Edition by Roger Kerin

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Strategic Marketing Problems: International Edition by Roger Kerin

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Strategic Marketing Problems: International Edition by Roger Kerin

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

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SKU Nicht verfügbar
ISBN 13 9780273768944
ISBN 10 0273768948
Titel Strategic Marketing Problems: International Edition
Autor Roger Kerin
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2012-09-27
Seitenanzahl 744
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.