Strategic Technology Management by Frederick Betz

Strategic Technology Management by Frederick Betz

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Zusammenfassung

Discussing strategic technology mangement, this book sets out to provide the details required for creating technology strategies by forecasting technological change, and implementing research and development into new products.

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Strategic Technology Management by Frederick Betz

This book discusses the three imperatives of strategic development: namely, the techniques for forecasting, planning, and implementing technological strategy. A series of case histories illustrate techniques and methods. The book clarifies the distinction between technology strategy and product strategy and shows their relationship.
SKU Nicht verfügbar
ISBN 13 9780070051379
ISBN 10 0070051372
Titel Strategic Technology Management
Autor Frederick Betz
Serie Mcgraw-Hill Engineering And Technology Management
Buchzustand Nicht verfügbar
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1993-04-01
Seitenanzahl 476
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar