The Strategy Planning Process by Dirk Morschett

The Strategy Planning Process by Dirk Morschett

The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary.

Rudolf Grünig is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army.

Richard Kühn is Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland.

Dirk Morschett is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.

SKU	Nicht verfügbar
ISBN 13	9783030939175
ISBN 10	3030939170
Titel	The Strategy Planning Process
Autor	Rudolf Grünig
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Springer Nature Switzerland AG
Erscheinungsjahr	2022-08-24
Seitenanzahl	271
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar