Strategy Process (Global Edition) by Henry Mintzberg

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Strategy Process (Global Edition) by Henry Mintzberg

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Zusammenfassung

Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".

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Strategy Process (Global Edition) by Henry Mintzberg

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

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SKU Nicht verfügbar
ISBN 13 9780273651208
ISBN 10 027365120X
Titel Strategy Process (Global Edition)
Autor Henry Mintzberg
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2002-09-17
Seitenanzahl 1040
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar