Strategy Synthesis by Ron Meyer

Strategy Synthesis by Ron Meyer

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Ron Meyer is Professor of Strategic Leadership at Tias School for Business and Society, Tilburg University and Managing Director of the Center for Strategy and Leadership. For years, Ron has been combining boardroom consulting with in-house management trainings and applied management research. Besides that, Ron gives speeches and presentations on topics such as leadership, corporate strategy, business innovation, change management, strategic thinking and organizational development. He has (co-)authored numerous articles and books, among which is the internationally leading textbook Strategy: Process, Content, Context.

Ronald Meijers is senior partner Leadership, Transformation and Governance at Deloitte. For years, Ronald has been engaged in boardroom coaching and consulting, while fulfilling various management roles in professional services firms, such as co-chairman of the executive board of Krauthammer. He sits on various supervisory and advisory boards, e.g. at Dunamare, an education group. He gives key-notes on topics such as corporate culture, organizational collaboration, change management, creative thinking, leadership and governance. He has (co-)authored numerous articles, books and columns, among others in Management Team and Management Scope.

SKU	Nicht verfügbar
ISBN 13	9781408018996
ISBN 10	1408018993
Titel	Strategy Synthesis
Autor	Ron Meyer
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning EMEA
Erscheinungsjahr	2010-03-09
Seitenanzahl	490
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar