Subliminal by Leonard Mlodinow

Subliminal by Leonard Mlodinow

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Leonard Mlodinow received his doctorate in physics from the University of California, Berkeley, was an Alexander von Humboldt fellow at the Max Planck Institute, and now teaches about randomness to future scientists at Caltech. Along the way he also wrote for the television series MacGyver and Star Trek: The Next Generation. His previous books include Euclid's Window: The Story of Geometry from Parallel Lines to Hyperspace, Feynman's Rainbow: A Search for Beauty in Physics and in Life, and, with Stephen Hawking, A Briefer History of Time. He lives in South Pasadena, California.

SKU	Nicht verfügbar
ISBN 13	9780307378217
ISBN 10	0307378217
Titel	Subliminal
Autor	Leonard Mlodinow
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Random House USA Inc
Erscheinungsjahr	2012-04-24
Seitenanzahl	260
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar