The Taste of Tomorrow by Josh Schonwald

The Taste of Tomorrow by Josh Schonwald

Journalist Josh Schonwald set out on a journey to discover what the salad, meat, seafood, and Kung Pao chicken of the future might look like. It would take him across the country and into farms and labs around the globe. From Alice Waters' micro farm to a secret Pentagon facility that has quietly shaped the American supermarket, "The Taste of Tomorrow" is a rare behind-the-scenes glimpse at what we eat today - and what we'll be eating tomorrow. Schonwald introduces us to a motley group of mad scientists and entrepreneurs, renegade farmers, and food engineers who are revolutionizing the food we eat. There is the Harvard pediatrician who wants to change the way humans raise fish; a New York chef who believes he's found the next great ethnic cuisine; a lawyer-turned-nanotechnologist determined to eliminate hunger. In this lively and fascinating book, Schonwald explains why American food trendspotters are obsessed with Japan, why some foods explode on the scene virtually overnight while others take decades - and countless failures - to catch on. And he doesn't shy away from controversy: he ultimately comes out on the side of emerging scientific breakthroughs in the field-genetic engineering, nanotechnology, food processing - to feed the globe's exploding (and hungry) population.

"Josh Schonwald is an adventurous reporter and engaging writer whose appetite for his subject, so to speak, produces prose with just the right leavening of humorIf we are what we eat, his real subject is cultural self- definition" -- Ron Rosenbaum, author of Explaining Hitler and The Shakespeare Wars "In his candid, sensible survey, Schonwald weighs carefully the pros and cons of our well-intentioned, but often blindsided 'foodie fundamentalism.'" -- Publishers Weekly "The Taste of Tomorrowis a fascinating adventure through what will controversially, inevitably, and desirably be on your grocery list of the future." -- Dan Koeppel, author of Banana: The Fate of the the Fruit that Changed the World "[An] enthusiastic exploration of a range of possible food futures." -- Booklist "The author effectively pairs his personal experiences with significant research, interviews and lively anecdotes. An articulate food book that has an opinion without being preachy and that exudes a joy about food without being oversimplified." -- Kirkus Reviews "Schonwald is a good-natured and curious guide whose lightness of touch keeps you reading. A non-foodie at the start, he grows into his quest, championing sustainable, local and even genetically modified food to help feed the world." -- Financial Times "[Schonwald] has come up with a great deal of interesting information, much of which will surprise people who eat food without giving much thought to where it comes from." -- Washington Post "This is a fun book...Schonwald has the talent to explain serious, complicated issues in ways the average reader will understand. He does it in an entertaining, often irreverent way that keeps you turning the pages...a provocative book." -- Chicago Tribune "...all this food exploration is divided into manageable and palate-pleasing bites." -- Associated Press

Josh Schonwald has written for the New York Times, the Washington Post, and Salon. He lives in Evanston, Illinois, with his wife, children, and indoor aquaponic system.

SKU	Nicht verfügbar
ISBN 13	9780061804212
ISBN 10	0061804215
Titel	The Taste of Tomorrow
Autor	Josh Schonwald
Buchzustand	Nicht verfügbar
Verlag	HarperCollins Publishers Inc
Erscheinungsjahr	2012-05-05
Seitenanzahl	304
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.