Ted Levitt on Marketing by Ted Levitt

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Ted Levitt on Marketing by Ted Levitt

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Zusammenfassung

Features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." This book, for managers and marketers in any industry, offers big ideas and practical tools for creating and sustaining a company's competitive edge.

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Ted Levitt on Marketing by Ted Levitt

Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in "Ted Levitt on Marketing". Framed by a new introduction, this book features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." A must-have resource for managers and marketers in any industry, this "Harvard Business Review Paperback" book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

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SKU Nicht verfügbar
ISBN 13 9781422102060
ISBN 10 1422102068
Titel Ted Levitt on Marketing
Autor Ted Levitt
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Harvard Business Review Press
Erscheinungsjahr 2006-07-01
Seitenanzahl 226
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar