Tested Advertising Methods
Zusammenfassung
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Tested Advertising Methods by Caples
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780130957016 |
| ISBN 10 | 0130957011 |
| Titel | Tested Advertising Methods |
| Autor | Caples |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1998-07-17 |
| Seitenanzahl | 304 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |