Think Like a UX Researcher by David Travis

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Think Like a UX Researcher by David Travis

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Zusammenfassung

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.

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Think Like a UX Researcher by David Travis

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

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David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user　experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.　 Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything　from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.
SKU Nicht verfügbar
ISBN 13 9781138365292
ISBN 10 1138365297
Titel Think Like a UX Researcher
Autor David Travis
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Taylor & Francis Ltd
Erscheinungsjahr 2019-01-24
Seitenanzahl 294
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar