Think Marketing by Martin Van Mesdag

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Think Marketing by Martin Van Mesdag

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Zusammenfassung

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business.

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Think Marketing by Martin Van Mesdag

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.

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SKU Nicht verfügbar
ISBN 13 9781852510954
ISBN 10 1852510951
Titel Think Marketing
Autor Martin Van Mesdag
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Management Books 2000 Ltd
Erscheinungsjahr 1988-03-17
Seitenanzahl 248
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.