{"product_id":"thought-leadership-tweet-book01-book-liz-alexander-9781616990923","title":"# Thought Leadership Tweet Book01","description":"Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, \u003ci\u003enew points\u003c\/i\u003e of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or curated content that mimics others' ideas. \u003cp\u003eBut while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to \u003ci\u003ethem\u003c\/i\u003e-this book is for you.\u003c\/p\u003e \u003cp\u003eAuthors \u003ci\u003eDr. Liz Alexander\u003c\/i\u003e and \u003ci\u003eCraig Badings\u003c\/i\u003e, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry.\u003c\/p\u003e \u003cp\u003eThis book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture.\u003c\/p\u003e \u003cp\u003eMany organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e#THOUGHT LEADERSHIP tweet\u003c\/i\u003e is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets\/ahas).\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49909625651473,"sku":"CIN1616990929VG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50088134279441,"sku":"GOR007753334","price":19.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1616990929.jpg?v=1751246894","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/thought-leadership-tweet-book01-buch-liz-alexander-9781616990923","provider":"World of Books ","version":"1.0","type":"link"}