The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Nelson

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Nelson

The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers--a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

Tara-Nicholle Nelson, MA, Esq. is a real estate broker and an accredited buyer's representative. Tara's real estate expertise is providing real estate education and services to niche markets, including single women, investors, and parties involved in legally complex transactions. Tara completed Bachelor's and Master's degrees in Psychology at the California State University and graduated from Berkeley School of Law (Boalt Hall) in 2001. After leaving a diverse law practice ranging from legal malpractice defense to corporate and real estate law, she began a unique real estate sales practice. Realizing that several demographic groups--single women, seniors, investors, and bilingual clients--were being underserved, Tara melded insights from her psychology background, legal and negotiating savvy, and real estate expertise to innovate a system which she has now used to coach hundreds of single women and investors to success at the endeavor of purchasing a home. Today, Tara's passion is taking her system to women nationwide with {RE}think Real Estate, a brand of educational resources designed to transform women's experience of real estate, and to inspire them to enhance their lives with property ownership.

SKU	Nicht verfügbar
ISBN 13	9781626568839
ISBN 10	1626568839
Titel	The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
Autor	Nelson
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Berrett-Koehler
Erscheinungsjahr	2017-03-01
Seitenanzahl	176
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar