{"product_id":"transport-for-humans-book-pete-dyson-9781913019358","title":"Transport For Humans","description":"Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743262482705,"sku":"NGR9781913019358","price":0.0,"currency_code":"CHF","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49981234020625,"sku":"GOR012096631","price":20.0,"currency_code":"CHF","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51055726035217,"sku":"NIN9781913019358","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52702276550929,"sku":"NLS9781913019358","price":0.0,"currency_code":"CHF","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52707914252561,"sku":"GOR014591132","price":24.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52715747574033,"sku":"GOR012096928","price":18.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1913019357.jpg?v=1766659009","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/transport-for-humans-buch-pete-dyson-9781913019358","provider":"World of Books ","version":"1.0","type":"link"}