The Truth About IKEA by Johan Stenebo

The Truth About IKEA by Johan Stenebo

Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last).

'Stung' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel online 'A long overdue expose - sensational.' Goteborgs Posten

Johan Stenebo was an IKEA director for two decades and one of the closest collaborators of billionair founder, Ingvar Kamprad and his family.

SKU	Nicht verfügbar
ISBN 13	9781906142759
ISBN 10	1906142750
Titel	The Truth About IKEA
Autor	Johan Stenebo
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Gibson Square Books Ltd
Erscheinungsjahr	2011-04-01
Seitenanzahl	320
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar