Understanding and Managing Customers by Isabel Doole

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Understanding and Managing Customers by Isabel Doole

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Zusammenfassung

A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.

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Understanding and Managing Customers by Isabel Doole

Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.

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SKU Nicht verfügbar
ISBN 13 9780273685623
ISBN 10 0273685627
Titel Understanding and Managing Customers
Autor Isabel Doole
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2004-10-05
Seitenanzahl 368
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.