Understanding Business by William Nickels

Understanding Business by William Nickels

An introduction to business market. It includes a series of focus groups, symposia, as well as full-book, single-chapter, manuscript reviews of text and key ancillaries. It also includes stories of more than 600 professors with their insights and experiences that are evident on every page of the revision and in every supplement.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

SKU	Nicht verfügbar
ISBN 13	9780071314107
ISBN 10	0071314105
Titel	Understanding Business
Autor	William Nickels
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	2010-05-16
Seitenanzahl	800
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar