Value Network by Louis De Rose

Value Network by Louis De Rose

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Zusammenfassung

Establishes a working definition of value and explains how to create and deliver it through integrating five key processes: marketing, engineering, acquisition, manufacturing and customer service. The author uses many examples from actual companies.

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Value Network by Louis De Rose

It doesn't matter how effeciently a company is run, if it doesn't deliver services or goods that have tangible value to customers. This book establishes a working definition of value, and explains how to create and deliver it through integrating five key processes - marketing, engineering, acquisition, manufacturing and customer service. Using many examples from actual companies, the book shows readers how to: determine what value is to any given customer; plan, organize, integrate, measure and improve the five critical value-contributing processes; use cross-functional teams as links in the network; improve information exchange as links by utilizing technology; and reorient activities in terms of value and watch profits grow. Louis De Rose is the author of Value Selling.
SKU Nicht verfügbar
ISBN 13 9780814451090
ISBN 10 0814451098
Titel Value Network
Autor Louis De Rose
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Amacom
Erscheinungsjahr 1994-04-15
Seitenanzahl 208
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar