{"product_id":"video-marketing-for-dummies-book-kevin-daum-9781118188767","title":"Video Marketing For Dummies","description":"\u003cp\u003eCreate a buzz-worthy video to reach the right audience and driveyour marketing\u003c\/p\u003e\u003cp\u003eThe rise of online video makes adding video to your marketingplan a must. A good marketing video can grab customers' attentionand maybe even boost your profits. This book collects the expertiseof four video marketing pros who share the tools needed to getmaximum return on video investment. From marketer to producer toeditor, you'll learn it all!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eGet down to the basics -- start down the path of creatingeffective marketing videos by deciding on the right concept foryour plan\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSend the right message -- figure out what you want tocommunicate, make it compelling, turn it into a concept with visualimagery, and script it in detail\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePrepare for production -- find everything you need to knowabout creating your budgets, finding locations, recruiting cast andcrew, and covering all the legal requirements\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLights, camera, action -- learn the right tools to get itall shot and benefit from techniques and tips used by professionalfilmmakers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWalk the red carpet -- follow the right methods to reachyour target audience and get viewers on the web\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMaximize your investment -- use your production skills tocreate videos for training and other internal applications\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOpen the book and find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy you must take advantage of video marketing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWays to stretch a small budget to make your video shine\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe tools and tips for creating compelling video content\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to master the art of editing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTips for adding the right sounds and effects\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSteps for sharing your video on YouTube\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to use social media to get your video seen\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAdvice on how to use humor to create more memorable videos\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLearn to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eBuild video into your marketing plan and create a videooutline\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCreate compelling content that appeals to viewers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eChoose the right sites for your video to reach customers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeasure the results of your video marketing efforts\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49724452176145,"sku":"CIN1118188764G","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50839774822673,"sku":"GOR007502373","price":12.0,"currency_code":"CHF","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51321943589137,"sku":"CIN1118188764VG","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118188764.jpg?v=1751175011","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/video-marketing-for-dummies-buch-kevin-daum-9781118188767","provider":"World of Books ","version":"1.0","type":"link"}