Visual ""literacy""
Zusammenfassung
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Visual ""literacy"" by Paul Messaris
Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.
Messaris, Paul P.: - Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research (International Journal of Communication, 2013). He was the recipient of the National Communication Association′s 1996 Diamond Anniversary Book Award for Visual Literacy: Image, Mind, and Reality (Westview Press). His film The Harmful Effects of Violent Movies, a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780813319377 |
| ISBN 10 | 0813319374 |
| Titel | Visual ""literacy"" |
| Autor | Paul Messaris |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Westview Press |
| Erscheinungsjahr | 1994-01-26 |
| Seitenanzahl | 224 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |