Web Site Measurement Hacks
Zusammenfassung
The feel-good place to buy books
Web Site Measurement Hacks by Eric T Peterson
Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780596009885 |
| ISBN 10 | 0596009887 |
| Titel | Web Site Measurement Hacks |
| Autor | Eric Peterson |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | O'Reilly Media |
| Erscheinungsjahr | 2005-09-27 |
| Seitenanzahl | 352 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |