Wharton on Making Decisions by Stephen J Hoch

Wharton on Making Decisions by Stephen J Hoch

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

one of the best business books of 2001 (getAbstract, 15 January 2002)

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. He previously taught at the University of Chicago. HOWARD C. KUNREUTHER is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Process Center at the Wharton School, University of Pennsylvania. ROBERT E. GUNTHER served as coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Managing Emerging Technologies.

SKU	Nicht verfügbar
ISBN 13	9780471382478
ISBN 10	0471382477
Titel	Wharton on Making Decisions
Autor	Stephen J Hoch
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2001-03-28
Seitenanzahl	352
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.