Wharton on Managing Emerging Technologies by George S Day

Wharton on Managing Emerging Technologies by George S Day

An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

"New technologies are transforming markets, businesses, and society at an ever-increasing rateWe have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges." -Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum "Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems." -Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos "Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge." -Jerry Karabelas, PhD, CEO, Novartis Pharma AG

GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at the Wharton School. He is also the author of Market Driven Strategy and The Market Driven Organization, and coeditor of Wharton on Dynamic Competitive Strategy.

PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton’s Emerging Technologies Management Research Program. He is also the founder and Chairman of Decision Strategies International, Inc.

ROBERT E. GUNTHER was the coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.

SKU	Nicht verfügbar
ISBN 13	9780471689393
ISBN 10	0471689394
Titel	Wharton on Managing Emerging Technologies
Autor	George S Day
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley & Sons Inc
Erscheinungsjahr	2004-09-03
Seitenanzahl	480
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar