What They Don't Teach You At Harvard Business School by Mark H Mccormack

What They Don't Teach You At Harvard Business School by Mark H Mccormack

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Zusammenfassung

The bestselling business classic by the sports management legend.

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What They Don't Teach You At Harvard Business School by Mark H Mccormack

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
Mark McCormack is an entrepreneur extraordinaire * Daily Telegraph *
Mark McCormack's book is a revelation -- Robert AAnderson, Former Chairman Rockwell International
The undisputed king of sports marketing * BBC Sport *
The most powerful man in sport * Sports Illustrated *
He was a genius when it comes to sports marketing -- Tiger Woods
His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.
SKU Nicht verfügbar
ISBN 13 9781781253397
ISBN 10 1781253390
Titel What They Don't Teach You At Harvard Business School
Autor Mark H Mccormack
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Profile Books Ltd
Erscheinungsjahr 2014-07-31
Seitenanzahl 256
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar