Matt Haig is a director of Peppermint PR, a successful communications company based in Leeds, UK. He advises organizations of all types and sizes on how to integrate the Internet as a key tool into their marketing communications mix. A much sought after speaker and writer on all aspects of online business, Matt writes regularly for the national and business press and is the editor of a popular e-PR web site. He is also the author of E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times Guide to E-Business Essentials and E-Mail Essentials: How to Make the Most of Your E-Communication (all published by Kogan Page). Matt is currently working on his next book for Kogan Page, B2B E-Marketing.