{"title":"Anthropology And Business Ser","description":null,"products":[{"product_id":"ethics-in-the-anthropology-of-business-book-timothy-de-waal-malefyt-9781629585277","title":"Ethics in the Anthropology of Business","description":"Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.  This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.  Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52482234351889,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52482235498769,"sku":"NLS9781629585277","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781629585277.jpg?v=1759852908"},{"product_id":"women-consumption-and-paradox-book-timothy-de-waal-malefyt-9780367186128","title":"Women, Consumption and Paradox","description":"Women are the worlds most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of womens lives, bodies and work. This book examines the contradictions between womens everyday experiences and market representations.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52531244073233,"sku":"NLS9780367186128","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53008767254801,"sku":"NIN9780367186128","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367186128.jpg?v=1760655617"},{"product_id":"advertising-and-consumption-book-everardo-rocha-9781032010212","title":"Advertising and Consumption","description":"This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52583761641745,"sku":"NLS9781032010212","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52745694380305,"sku":"NIN9781032010212","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032010212.jpg?v=1761047956"},{"product_id":"ethnographic-thinking-book-jay-hasbrouck-9781032463087","title":"Ethnographic Thinking","description":"This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.  The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.  Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52597460861201,"sku":"NLS9781032463087","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781032463087.jpg?v=1761074359"},{"product_id":"ethics-in-the-anthropology-of-business-book-timothy-de-waal-malefyt-9781629585260","title":"Ethics in the Anthropology of Business","description":"Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.  This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.  Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52691404914961,"sku":"NLS9781629585260","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781629585260.jpg?v=1762339714"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/anthropology-and-business-ser-buchreihe.oembed","provider":"World of Books ","version":"1.0","type":"link"}