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Like Denis Johnson's propulsive Jesus' Son, Without Saints is a brief, muscular ride into the heart of American desolation, and the love one finds waiting for them instead.\u003c\/p\u003e \u003cp\u003e\"This slim volume of essays packs a dense punch, propelled, like a carnival ride, through Locke's Pentecostal upbringing to his years as a drug-experimenting teen punk, to his teaching career, family, and intermittent struggles with substance abuse. Every scene is taut, like a highwire, the only steady presence Locke's lyrical, quiet prose. Locke knows how to make the ordinary feel fantastical and the fantastical ordinary.\"--Jen Michalski, author of The Tide King and The Summer She Was Under Water\u003c\/p\u003e \u003cp\u003e\"Haunting and understated, Christopher Locke chronicles the secrets that bedevil every extended family.\"--David L . 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We are now entering [cue lights, cue music] the Brand Dimension!\"Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meetand where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web  to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.Just as gonzo journalism arose in response to \"objective\" news standards that claimed to foster fairness but in practice  discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how \"the artist formerly known as advertising\" must do a 180. It's about transforming the marketing message from \"we want your money\" to \"we share your interests.\" It's about tapping into, listening to,  and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore. }","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51421041328401,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51421041885457,"sku":"GOR007640031","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53194086416657,"sku":"CIN0738204080VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0738204080.jpg?v=1751393404"},{"product_id":"bombast-transcripts-book-christopher-locke-9780738208053","title":"The Bombast Transcripts","description":"From the hilarious to the sublime, the observations of cultural commentator extraordinaire, Chris RageBoy Locke.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52150112551185,"sku":"NLS9780738208053","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53348659462417,"sku":"NIN9780738208053","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780738208053.jpg?v=1757609010"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-christopher-locke.oembed","provider":"World of Books ","version":"1.0","type":"link"}