{"title":"Evan Hughes","description":null,"products":[{"product_id":"hard-sell-book-evan-hughes-9780385544900","title":"The Hard Sell","description":"\u003cb\u003eTHE BASIS FOR A MAJOR MOTION PICTURE COMING FROM NETFLIX STARRING EMILY BLUNT AND CHRIS EVANS \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eThe inside story of a band of entrepreneurial upstarts who made millions selling painkillers--until their scheme unraveled, putting them at the center of a landmark criminal trial. \u003cp\u003e\u003c\/p\u003eA fast-paced and maddening account.... Until I read \u003ci\u003eThe Hard Sell\u003c\/i\u003e, about the outrageous behavior of an obscure drug company, I hadn't appreciated the full extent of the filth or the dark stain the opioid sector has left on the entire industry.... What's most surprising and powerful about \u003ci\u003eThe Hard Sell\u003c\/i\u003e is not one company's criminality--we've grown inured to corporations behaving badly--as much as how institutionalized these practices were across the modern drug industry. --\u003ci\u003eNew York Times Book Review\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eJohn Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. \u003cp\u003e\u003c\/p\u003eKapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales--an unstable and unmanageable leader, but a genius of persuasion--built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company's leadership pushed it more widely, and together they turned Insys into a Wall Street sensation. \u003cp\u003e\u003c\/p\u003eBut several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government's fight to hold the drug industry accountable in the spread of addictive opioids. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Hard Sell\u003c\/i\u003e, National Magazine Award-finalist Evan Hughes lays bare the pharma playbook. 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A tour de force.’ – Patrick Radden Keefe, award-winning author of Empire of Pain 'Everyone should read this book' - Sheelagh Kolhatkar, author of Black Edge  John Kapoor had already made a small fortune in pharmaceuticals when he developed a highly potent fentanyl-based painkiller that was as addictive as it was effective. Desperate to make the most of his new drug, he brought together an ambitious, persuasive and relentless group of young recruits who were willing to do anything to profit from this seemingly life-chanigng medicine.  This is the inside story of hustlers turned millionaires and a shocking exposé of how opioids entered the national bloodstream.  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Now a Netflix Original Movie, Pain Hustlers, starring Emily Blunt and Chris Evans.  In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.  Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.  With colourful characters and true suspense, The Hard Sell lays bare the pharma playbook. 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