{"title":"Grant David Mccracken","description":null,"products":[{"product_id":"transformations-book-grant-david-mccracken-9780253219572","title":"Transformations","description":"Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as Multiplicity, Fight Club, eXistenZ, and Catch Me If You Can. Self reinvention marks the careers of Madonna, Ani DiFranco, Martha Stewart, and Robin Williams. The Nike ads of LeBron James, the experiments of New Age spirituality, the mores of contemporary teen culture, and the obsession with \"extreme makeovers\" are all examples of our culture's fixation with change. In a time marked by plenitude, transformation is one of the few things these parties have in common.  Although transformation is widely acknowledged as a defining characteristic of our culture, we have almost no studies on what it is or how it works. Transformations offers the first comprehensive and systematic view. It is an ethnography of the contemporary world.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49514381967633,"sku":"GOR009826057","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50210382119185,"sku":"GOR013889319","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0253219574.jpg?v=1763225693"},{"product_id":"flock-and-flow-book-grant-david-mccracken-9780253347596","title":"Flock and Flow","description":"Deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. It is intended for those trying to keep up with marketplace changes.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49527736959249,"sku":"GOR006349653","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52734797480209,"sku":"NIN9780253347596","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53259505074449,"sku":"GOR014839724","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0253347599.jpg?v=1752315588"},{"product_id":"culture-and-consumption-book-grant-david-mccracken-9780253206282","title":"Culture and Consumption","description":"Takes a fresh view of the culture of consumption. This book examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597312532753,"sku":"GOR006681859","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730063728913,"sku":"NGR9780253206282","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49906214437137,"sku":"CIN0253206286G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51331386736913,"sku":"CIN0253206286VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0253206286.jpg?v=1752316808"},{"product_id":"culture-and-consumption-ii-book-grant-david-mccracken-9780253217615","title":"Culture and Consumption II","description":"A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49630483218705,"sku":"GOR002597934","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50347362877713,"sku":"CIN025321761XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50938909786385,"sku":"GOR014134722","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000577753361,"sku":"NIN9780253217615","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51839592530193,"sku":"NGR9780253217615","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52970060874001,"sku":"CIN025321761XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/025321761X.jpg?v=1752316572"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-grant-david-mccracken.oembed","provider":"World of Books ","version":"1.0","type":"link"}