{"title":"Guy Garcia","description":"\u003cp\u003eDive into the vibrant narratives of Guy Garcia, where Latino voices and urban landscapes intertwine. Explore themes of identity, culture, and belonging in his compelling novels and memoirs. Start your reading journey here.\u003c\/p\u003e","products":[{"product_id":"decline-of-men-book-guy-garcia-9780061353147","title":"The Decline of Men","description":"In an eye-opening exploration of contemporary American manhood, Guy Garcia's The Decline of Men shows how men are struggling to redefine what being a man means in today's world. 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The change was demographic and social, cutting across corporations and organizations, and putting a multicultural spin on everything from business and politics to entertainment and technology. Mainstream America, the way we knew it, was gone for good. But what has replaced it?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe New Mainstream\u003c\/em\u003e is the most profitable sector of the U.S. economy, and it will be the one to have the deepest impact on the very nature of what it means to be an American.\u003c\/p\u003e\u003cp\u003eLed by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is the loose coalition of minorities that have been forced to forge their own identity outside the Old Mainstream -- even as they use and consume mass-media and mass-produced products targeted to the general public. This new consumer economy is transforming how products and services are developed, marketed, and bought. 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