{"title":"Jason Salzman","description":"\u003cp\u003eExplore the insightful and often humorous world of Jason Salzman. Delve into his exploration of politics, media, and modern society. Perfect for readers seeking sharp wit and keen observations.\u003c\/p\u003e","products":[{"product_id":"let-the-world-know-book-jason-salzman-9780813368986","title":"Let the World Know","description":"Written for activists, nonprofit organizations,  or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This  handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This  handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651361841425,"sku":"GOR002002869","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50467654992145,"sku":"CIN0813368987G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813368987.jpg?v=1750785978"},{"product_id":"making-the-news-book-jason-salzman-9780813340951","title":"Making The News","description":"At a time when more and more people are becoming activists, this thoroughly revised and updated edition of  Making the News  explains how to generate news coverage of any important issue or nonprofit cause - and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage - including news Web sites, viral e-mail, and more - this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50298519552273,"sku":"CIN0813340950VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50367660392721,"sku":"CIN0813340950A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423389450513,"sku":"CIN0813340950G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813340950.jpg?v=1750882639"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-jason-salzman.oembed","provider":"World of Books ","version":"1.0","type":"link"}