{"title":"Judy Bradt","description":null,"products":[{"product_id":"government-contracts-made-easier-book-judy-bradt-9781461064930","title":"Government Contracts Made Easier","description":"Government Contracts Made Easier: The Strategy Workbook is the companion to Judy Bradt's highly-acclaimed handbook on government contracting. The original guide presented seven steps to success that successful companies take on the road to expanding their government contract success.or taking their first steps. Now, this practical workbook lets readers work hands-on with all seven steps to craft your unique plan to reach your highest-potential government prospects faster and more cost-effectively. That means more profit, and more growth, for you in a tough, competitive market. We're remaking all of our sales and marketing collateral, changing our bid\/no-bid sheets, and implementing new ways of capturing and engaging our customer.all based on the compelling information in Government Contracts Made Easier. -- Mike Curry, CEO, PARATUSEC We chose Judy Bradt's workbook and training as top resources to support our clients who want to win government business. -- Maureen Jewell, Director, Procurement Technical Assistance Program, Montana Created in response to popular demand and field-tested, Government Contracts Made Easier: the Strategy Workbook includes detailed exercises for. -Goal-setting - to focus your efforts on achievable objectives -Transition to new business - to ease your market entry and development -Corporate capacity analysis - to make sure you're pursuing work you can actually perform -Pinpointing your sweet spot - to improve cost effectiveness -Structured market research - to leverage powerful free tools in the marketplace -The bid \/ no-bid decision - a comprehensive framework you can adapt and use again and again -Competitive positioning - to uncover clues to pre-RFP opportunities -Unique value proposition development - to enable your company to stand out -Evaluating business networks - to focus your time and money developing contacts who can help you -Marketing planning guide - to align your efforts with government buyers' fiscal year and spending.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49801395208465,"sku":"CIN1461064937VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50385212473617,"sku":"CIN1461064937G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1461064937.jpg?v=1750859209"},{"product_id":"government-contracts-made-easier-book-judy-bradt-9780578621326","title":"Government Contracts Made Easier","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50357405057297,"sku":"CIN0578621320G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51004048179473,"sku":"NIN9780578621326","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51758092222737,"sku":"CIN0578621320VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0578621320.jpg?v=1751393092"},{"product_id":"government-contracts-made-easier-book-judy-bradt-9781456459895","title":"Government Contracts Made Easier","description":"Judy Bradt brings you the secrets to winning US government contracts - whether you're taking your first steps, or expanding your footprint in pursuit of the world's largest buyer. Government Contracts Made Easier is loaded with resources that seasoned contractors take years to discover: Key Concepts: Find out what successful companies master as they launch and grow their government contract business. Profiles in Success: Ten business owners - small and minority business owners, veterans, women and men - share their journeys, their challenges, their mis-steps, and the tactics they used to win government business. A Structured Approach: Seven steps guide your journey into the heart of what it takes to win government business. Exercises: Get the tools Judy uses to work with her clients. Research Data \u0026amp; Top Expert Insight: Hard statistics and analysis on what success takes - from new studies and leading specialists in diverse aspects of government business. Checklists and Tip Lists: Plenty of easy-to use point-form lists make this technical material simpler to work with. Resources: There's always more to learn. Find out about free and low-cost resources. And even more online  The book gives you special links to detailed how-to guides you can use now","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50376609431825,"sku":"CIN1456459899G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50384477454609,"sku":"CIN1456459899VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1456459899.jpg?v=1751306611"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-judy-bradt.oembed","provider":"World of Books ","version":"1.0","type":"link"}