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Soon everyone will think you have your own personal makeup artist ...but only you will know the truth! Originally from Sunderland in the northeast of England, Linda Mason has been known since the late 1970s for her creative and exciting use of colour. She worked for Lacome before becoming the premier makeup artist at Helena Rubenstein and later worked on early runway collections for Jean-Paul Gaultier, John Galliano, Commes des Garcons and Giorgio Armani. In 1987 Linda started her cosmetics company Linda Mason Elements, Inc, followed by the opening of her The Art of Beauty shop\/gallery in NYC. 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Pages of looks are categorized by type of expression: cool, glamorous, classic, sweet, athletic, outrageous, and many more. Each expression is recreated on three to four girls to represent a variety of colouring and face shapes. A separate section looks at colour palettes and styles for each astrological sign - even what makeup colours work best for attracting a crush born under each sign. 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