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No other book illuminates so clearly what true mindfulness means: \u003cbr\u003e \u003cb\u003e* In the workplace\u003cbr\u003e * In the arena of romantic love\u003cbr\u003e * In child-rearing\u003cbr\u003e * In the pursuit of personal development\u003c\/b\u003e \u003cbr\u003e Today we are exposed to an unprecedented amount of information and an unprecedented number of opinions about every conceivable aspect of life. We are thrown on our own resources as never before -- and we have nothing to protect us but the clarity of our thinking. 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Honor the self-the ethics of rational self-interest.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Self-concept is destiny. 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Since the book first appeared, the self-esteem movement has fundamentally transformed our culture. \u003cp\u003eThis new edition of the original text reveals how Nathaniel Branden's landmark book broke the rules of conventional behavioral theory and promulgated his revolutionary ideas on the critical role that self-esteem plays in living a healthy, fulfilling life. The book offers an in-depth exploration of the need for self-esteem, the nature of that need, the conditions of fulfillment, and how self-esteem (or lack of it) affects our values, responses, and goals. Branden also debunks the misguided notion that self-esteem is a feel-good phenomenon and shows instead how self-esteem, rationality, perseverance, self-responsibility, and personal integrity are all intimately related.\u003c\/p\u003e \u003cp\u003eThis edition includes a new epilogue, Working with Self-Esteem in Psychotherapy, in which Branden presents his more recent thinking on the topic of self-esteem. 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