{"title":"Patricia Parsons","description":null,"products":[{"product_id":"manager-s-guide-to-pr-projects-book-patricia-parsons-9781138099937","title":"A Manager's Guide to PR Projects","description":"A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.  This fully revised second edition offers PR students and practitioners new material that includes the following:         The impact of social media on each phase of the planning process.      Digital approaches to strategic and summative research, message dissemination and public engagement.      Strategies to enhance accountability.      Ethics considerations in the planning process.      Updated print and web-based resources for PR managers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49778239701265,"sku":"CIN1138099937G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52479207211281,"sku":"NLS9781138099937","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138099937.jpg?v=1751335088"},{"product_id":"ethics-in-public-relations-book-patricia-j-parsons-9780749477264","title":"Ethics in Public Relations","description":"The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.  Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.   Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.   Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field.   Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50209082802449,"sku":"CIN0749477261G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51006678794513,"sku":"NIN9780749477264","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51273070149905,"sku":"GOR010323628","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51322482491665,"sku":"CIN0749477261VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655677374737,"sku":"NLS9780749477264","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749477261.jpg?v=1750785362"},{"product_id":"twelve-across-book-barbara-delinsky-9780373832903","title":"Twelve Across","description":"Garrick Rodenheiser crashed, burned and found a second chance when he crawled away from the wreckage of his life four years ago. And while he hasn't exactly escaped his past, he's kept it far enough away. Until trouble in the form of a rain-soaked, bleeding woman comes banging on the door of his remote cabin. True, she doesn't look like a reporter. But the word trust simply isn't in Garrick's vocabulary anymore. Crossword puzzle creator Leah Gates has a few words of her own for her reluctant savior: querulous, adamantine.irresistible. She isn't sure if it's cabin fever, loneliness or just plain fate that drew them so magically together. But she does know that falling in love is the easy part. Trusting the future is a different challenge entirely. One of today's quintessential authors of contemporary fiction.Ms. Delinsky is a joy to read.--Romantic Times","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50214710608145,"sku":"CIN0373832907G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51328668893457,"sku":"CIN0373832907VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0373832907.jpg?v=1750740297"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-patricia-parsons.oembed","provider":"World of Books ","version":"1.0","type":"link"}