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Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49870808908049,"sku":"CIN1266158219G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323313357073,"sku":"CIN1266158219VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51830679666961,"sku":"NGR9781266158216","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51853796868369,"sku":"CIN1266158219LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1266158219.jpg?v=1750921130"},{"product_id":"ise-business-communication-developing-leaders-for-a-networked-world-book-peter-cardon-9781260571356","title":"ISE Business Communication:  Developing Leaders for a Networked World","description":"Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.  Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.  Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.   The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49985146585361,"sku":"CIN1260571351G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50096352657681,"sku":"CIN1260571351VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50171179794705,"sku":"CIN1260571351A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1260571351.jpg?v=1750711916"},{"product_id":"loose-leaf-for-business-communication-developing-leaders-for-a-networked-world-book-peter-cardon-9781260152463","title":"Loose Leaf for Business Communication: Developing Leaders for a Networked World","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50002340938001,"sku":"CIN1260152464G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50960399728913,"sku":"CIN1260152464VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1260152464.jpg?v=1751207663"},{"product_id":"business-and-professional-communication-loose-leaf-book-peter-cardon-9781260245059","title":"Business and Professional Communication Loose-Leaf","description":"Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts.\u003cbr\u003eKory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply communication skills in their personal and professional lives.\u003cbr\u003eOccurring in every chapter, a feature called People First presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives students concrete skills for preserving relationships with others as they encounter these difficult conversations.\u003cbr\u003eUnique to the market, this text includes a dedicated chapter focused on perspective-taking covering the processes of person-perception; common perceptual errors; the self-serving bias and the fundamental attribution error; the self-concept; and the processes of image management. This equips students to understand and pay attention to the perspectives of others.\u003cbr\u003eAlso unique to the market, this text includes a dedicated chapter focused on career communication. 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