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This successful introduction to behavioral research methods—written by two leaders in the field—provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. 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Several versions of Pearson's MyLab \u0026amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab \u0026amp; Mastering products.       Packages   Access codes for Pearson's MyLab \u0026amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.       Used or rental books   If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.       Access codes   Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.      -- Continuing the Chain of Discovery and Understanding       Beginning Behavioral Research introduces students to the broad base and conceptual underpinnings of basic principles of ethical research with human participants from (a) the development of ideas and testable hypotheses, to (b) the selection of appropriate methods of measurement and data collection, to (c) the design and implementation of empirical research, to (d) the statistical analysis and interpretation of results, and finally, to (e) the reporting of findings and conclusions. The authors emphasize good research, empirical reasoning, and the continuity of psychological science in the continuing cycle of discovery and understanding.        The beginning in the title of this text is intended to have a double meaning. It not only describes the level of the material but also conveys the idea of a journey. For some students, the journey will be completed at the end of the course in which this text is used. For others, the journey will have just begun. In either case, students will have a deeper understanding of the applicability and limits of the scientific method.  They will also have learned how to frame questions about the scientific results they read or hear about in the media in ways that will allow them to reach beyond other people’s conclusions or assertions and decide for themselves what is true.       Additional Learning Goals   Upon completing this book, students who are expected to conduct a research study should be able to:       Craft a research idea that can be empirically tested   Choose methods of data collection and measurement   Develop a research proposal   Design and implement the research study   Approach the research data   Test and evaluate hypotheses and explore the results   Report the research project in the APA style","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49625627230481,"sku":"GOR012423134","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0205085938.jpg?v=1751323741"},{"product_id":"beginning-behavioral-research-book-ralph-l-rosnow-9780130915177","title":"Beginning Behavioral Research","description":"For undergraduate introductory courses in Research Methods.  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For students who are required to plan, analyze, and interpret empirical studies and the data they generate. Features strong coverage of statistical power and effect size and an optional discussion of meta-analysis, along with comprehensive coverage of the research process.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810429247761,"sku":"CIN013791542XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013791542X.jpg?v=1751069509"},{"product_id":"beginning-behavioral-research-book-ralph-l-rosnow-9780136128755","title":"Beginning Behavioral Research","description":"For classes involving introductory Research or Experimental Methods.      This successful introduction to behavioral research methods provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions.     When Beginning Behavioral Research was created, it was conceived as an undergraduate text for students, who, as part of a course in research methods, are required to plan an empirical study, to analyze and interpret the data, and to present their findings and conclusions in a written report. With this in mind, however, through their years in the field the authors found that all research methods are limited in some ways, and therefore it is essential not to foreclose on the use of tools and techniques that enable the study of phenomena from more than one vantage point. By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors are able to give students a broad base of scientific thinking that will, they believe, encourage the idea that each generation of researchers builds on the important findings of previous researchers in a chain of discovery and understanding.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49890575352081,"sku":"CIN0136128750G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50345167094033,"sku":"CIN0136128750A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51332985913617,"sku":"CIN0136128750VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0136128750.jpg?v=1750908460"},{"product_id":"writing-papers-in-psychology-book-ralph-l-rosnow-9780534243784","title":"Writing Papers in Psychology","description":"This self-instructional class-tested resource walks the reader through every step of the writing process: choosing a topic, using the library, structuring the paper, and writing and polishing the final report. 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